9th February 2021

Pemberton supports the recapitalisation of MVF


  • New cost-effective and flexible financing to accelerate MVF’s growth strategy
  • The investment is the first transaction from Pemberton’s Senior Loan Strategy

Pemberton, a leading European private debt manager transforming traditional credit markets, backed by one of Europe’s largest insurers, Legal & General Group PLC, has supported the recapitalisation of Bridgepoint Development Capital’s portfolio company MVF, a leading UK online customer acquisition company. Together with HSBC, Pemberton has provided a cost-effective and flexible financing solution to help the company accelerate its growth through strategic acquisitions.

Founded in 2009, MVF has grown into one of the UK’s fastest growing technology companies, and a market leader in online customer acquisition and lead generation. Using proprietary technology, data-driven analytics and in-house digital marketing expertise, the company provides cutting-edge services to a global client base of blue-chip corporates from a variety of industry sectors, including B2B markets, healthcare, education, and clean tech. Headquartered in London, the company has over 500 employees and presence in over 40 countries, generating over 4 million leads for its clients every year.

MVF has an outstanding track record of sales growth, achieving in excess of 30% annual growth in recent years ‘, and a loyal client base with customer retention rates of more than 95%. The company ranked #1 in the Sunday Times Tech Track, making it the fastest growing tech company in the UK between 2009 and 2013.  MVF also won a Queen’s Award for Enterprise in 2014 and 2017, and was ranked number one on the Sunday Times Best Companies to Work for list 2020.

Pemberton supported MVF’s recapitalisation through its Senior Loan Strategy, in what was the strategy’s first investment. The financing was delivered in partnership with HSBC, MVF’s existing relationship bank.

MVF occupies a unique space in the digital marketing landscape and is well positioned to benefit from the accelerated transition towards e-commerce and digital marketing. This is the first investment from our Senior Loan Strategy and highlights the type of resilient high-quality businesses that we are looking to support.

We look forward to supporting the company’s exceptional management team in its growth strategy, both organically and via acquisitions, and we are pleased to be partnering with Bridgepoint Development Capital, a highly regarded sponsor with strong track record and deep sector expertise.

– Richard Meehan, Managing Director, Origination at Pemberton

Pemberton and HSBC’s backing is a vote of confidence in MVF and our ambitious plans for the future. As all businesses look to increase how they attract new customers online, MVF is well positioned to provide that scalable growth.

This support will allow us to pursue strategic acquisitions and build on our market leading proposition. We are delighted to be partnering with Pemberton who really understand our business and have been a pleasure to work with throughout the refinancing process.

– Mike Winn, CFO of MVF

About the author

Richard Meehan

Managing Director, Origination UK and Ireland