21st May 2021

Pemberton is supporting Eurazeo’s acquisition of Aroma-Zone


Pemberton, a leading European private debt manager transforming traditional credit markets, backed by one of Europe’s largest insurers, Legal & General Group PLC, is providing financing to support Eurazeo’s proposed investment in Aroma-Zone, a leading online retailer making and distributing essential oils and natural beauty and wellness products based in Cabrières-d’Avignon, Provence, in France. Together with Partners Group and Bank of Ireland, Pemberton has provided a flexible and tailored financing solution to help the company accelerate its growth.

Founded in 1999, Aroma-Zone has grown into the leading company in France around natural and DIY (Do-it-yourself) beauty and wellness, and one of the leading players in the essential oils and aromatherapy market, through a direct-to-customer online model. With three production plants in France and a deep supplier network of almost 300 partners across the world, the company has developed a unique offering of more than 1900 products, including a wide range of essential oils, raw beauty products, as well as utensils, containers and recipes to create natural cosmetic products. Aroma-Zone employs more than 350 people and sells its products primarily online but also through a network of seven physical stores across France.

The financing provides flexibility for Aroma-Zone to pursue its growth strategy, intensify the digitalisation of its business and expand its presence outside of France.

Aroma-Zone has built an impressive direct-to-consumer online platform and is well-positioned to benefit from the trend towards DIY and natural beauty products, which has been accelerated by the Covid-19 pandemic. We look forward to supporting the company in its ambitious growth strategy, and we are pleased to be partnering for the first time with Eurazeo, a top-tier mid-market sponsor with strong track record and deep sector expertise.

– Guillaume Farges, Managing Director, Origination at Pemberton

About the author

Guillaume Farges

Managing Director, Origination at Pemberton