Pemberton, the diversified asset manager backed by one of Europe's largest insurers, Legal & General Group PLC, today announces that Pemberton acted as sole lender to support the acquisition of Sunweb Group, a leading European online tour operator. The deal was originated through a strong relationship with the sponsor, Triton.
Founded 1991 in Netherlands, and with more than EUR 600m in turnover, Sunweb serves ~1 million customers annually providing packaged holidays to more than 20 focal destinations across Europe and the Mediterranean. As an online tour operator, Sunweb combines the best features of the online travel agencies’ asset-light business model and the content quality and customer experience provided by traditional tour operators.
Headquartered in Netherlands and Switzerland, with additional sales offices in core source markets, the company retains leading European market positions in both winter sports and summer holiday offerings. Sunweb Group consists of the five powerhouse brands: Sunweb Sun, Sunweb Ski, Eliza was here, Primavera and GoGo. The Group has approximately 500 employees and direct contracts with 6,000+ accommodations including hotels, apartments and resorts. Growing from core markets in Netherlands, Belgium and France, the group has expanded into Denmark, Germany and the UK and continues to explore opportunities for geographic expansion.
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